I created this brand identity, ad campaign and logo system as part of a new loyalty program for Seton Hall. I wanted the ad campaign to convey the excitement and energy of the program, to encourage people to get involved.
The logo had to be beautiful, flexible and readable at various sizes. It had to be created in horizontal, vertical and round formats. And it had to be blue. I chose the two colors of Seton Hall, blue and silver/gray as the base colors, with variations available to run on different backgrounds.
I created many variations on the logo system so that Seton Hall could be clearly identified, and so that taglines could be added. The logos have been made into lapel pins, web banners, a Jumbotron graphic, appliqued and silkscreened onto shirts, and used in a variety of print materials.