The idea here was to create a magazine with an engaging theme that would resonate with our alumni, bringing back fond memories of their time as students. My colleagues in the alumni office put together a Top 100 favorites list with feedback from alumni. From that, we narrowed the list down to what we thought we could showcase in eight pages.
I wanted the layouts to be very playful. I art-directed some new photoshoots and we used some existing images. The cover and article were a huge hit, and some young alumni said it was the best SHU magazine ever. The issue was so popular that people made large posters of the magazine pages and displayed them around campus.
We also added enhanced content to the magazine website, so you can watch videos produced in conjunction with the article.